“An ounce of action is worth a ton of theory” – Ralph Waldo Emerson

Advocacy for nonprofit organizations

Challenge: Strengthen an already known brand further in order to collect more money and get more assignments. 

Strategy: By providing information about the organization's work and values build confidence among the general public.

Implementation: Implementation of studies that showed new statistics on bullying in schools, producing debate articles commenting on current events, initiate collaborations with celebrities, writing press releases and managing events.

Results: The activities generated 100 articles in newspapers, several reports in television and radio. The organization became spokesperson in the media regarding bullying in schools and is regularly involved in seminars on this subject. The number of schools that rely on the organization increased by 40%.