“An ounce of action is worth a ton of theory” – Ralph Waldo Emerson

IT-companies

Challenge: Reach out to new customer groups for digital communities to help increase sales.

Strategy: Re-position digital communities from being a “youth culture” to be perceived by public authorities, organizations and companies as a tool to build loyalty among important target groups. The company acted as a spokesperson for the business benefits of digital communities. We also researched 290 municipal websites, did a consumer survey about how digital forums are used, offered exclusive interviews to the press, wrote press releases and opinion articles and more. 

Results: By highlighting the idea of direct democracy as an application area for digital forums the CEO became spokesperson for “Make local government websites into citizens' forum”. This generated about 120 editorial publications during one year. The CEO also got the opportunity to comment in important media channels such as Svenska Dagbladet, Veckans Affärer and Computer Sweden about digital communities as a marketing tool. The company doubled its sales and increased turnover by 70%.