”Every time I see a journalist I run, nine out of ten times I catch up” – Petter Andréasson

The need for PR

To nurse the relationship with your market and to communicate the right message through the right channel to the right target groups has become increasingly important to the success of any business today.  Consumers today have more power than ever; they have the ability to communicate their opinions about a company via the Internet and reach thousands of other potential customers.

At Andréasson Public Relations, we build our business on an understanding of the demands increasing consumer power and how it affects companies’ communications:

  • The companies and organizations need to straighten their immaterialist values such as trust assets and brands.
  • Companies and organizations need to concentrate on managing and developing its core business in order to succeed.
  • The media landscape is constantly changing and the competition for media space increases by the hour. The boundaries between editorial news, entertainment and advertising is blurring and it’s getting increasingly difficult to navigate amongst media.
  • As a result of the IT-development and the rise of new media channels, communication finds new channels.

All this puts great demands on today's business leaders. They must have the ability to communicate powerfully to many different stakeholders. At the same time, they must have the ability to organize the business from a communication perspective. The logical choice would be to get help from experts to do the work on communication.